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The Crown Prince speaks and afterwards presides over the official opening of the campaign.

After the official opening, the Crown Prince Couple will make the rounds among the companies at the business fair and meet the participating Danish companies.

During the visit, the Crown Prince Couple will be accompanied by the foreign minister, the health minister, and the business and growth minister.The business delegation consists of 44 companies and several Danish interest groups, including the Confederation of Danish Industry, the Danish Agriculture and Food Council, Health Care Denmark and State of Green.During the luncheon, The Crown Prince will present HRH Prince Henrik’s Medal of Honour, which honours Danish companies and persons that have made great efforts in promoting Danish products abroad.Visit at WAX seminar 12.30 The Crown Prince Couple take part in the WAX seminar, which will broaden knowledge about Danish competencies and solutions in the area of water conservation.WAX (Water Alliance Exchange) is a cooperative effort among Danish companies in Saudi Arabia.

The Crown Prince Couple will take part in a number of business activities that have the primary goal of strengthening trade in the areas of sustainability, health, food products, education and design.

Saudi Arabia Opening of business promotional campaign 10.15 ​The Crown Prince Couple participate in the opening ceremony, where approximately 300 persons will take part, including the Danish business delegation and Saudi companies.

Visit at Arla 12.45 ​The Crown Prince Couple visit Arla on the occasion of the company’s opening of a new warehouse in Saudi Arabia.

At the business fair, the Crown Prince Couple will open a miniature version of the warehouse, which symbolizes the opening.

In the miniature version of the warehouse, a number of Arla’s regional products will be exhibited.

Business luncheon 13.30 ​The Crown Prince Couple take part in a business luncheon, which will help create relationships between Danish companies and Saudi business partners.